Introducing the Range Rover eyewear collection!

[landy]

Later this month Land Rover will launch a stylish Range Rover eyewear collection. 40 different sunglasses and optical frames will be available at prices starting around $300 US. Below we've posted a few more photos.






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[landy]

New Range Rover eyewear collection website launches!


In May 2008 Logo Group is launching its collection of Range Rover Eyewear (sunglasses and eyeglasses). Since the launch of the first ever 4x4 in 1948, Land Rover has stood for adventure and excellence. Year after year, Land Rover models have redefined the world’s 4x4 vehicles. Today, Defender, Freelander, Discovery and Range Rover have evolved to satisfy every requirement for urban style, comfort and unbeatable off-road capability.

Like the vehicle owners, men who choose Range Rover eyewear are stylish, they take care of their image and they want to affirm their social standing.

They are exclusive and premium consumers. They are looking for top of the range products and branding is not their priority (in contrast, most women are looking for designer or fashion products).

Range Rover Eyewear is designed for men who want to have stylish, serious and contemporary products with very high quality material.

The Ophthalmic collection is inspired by the character of the RANGE ROVER vehicles: a perfect blend of power and comfort. Generous and masculine designs are enhanced with high quality materials: Acetate temple is enhanced with pieces of precious wood and an openwork hinge features a genuine leather trim. This collection is composed of a large range of products, from conservative to modern shapes that suit most consumers.

The sunglasses collection is highly personal with fundamental principles taken from the vehicles and offers highly technical features.

Website: RangeRover-Eyewear.com

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