Land Rover LR3 in “Mission: Impossible III"

[landy]

Bulletin No: GM210 Date: 18 May 06

Land Rover LR3 Accepts Its Mission in “Mission: Impossible III”

IRVINE, Calif., May 2, 2006 – With energy-packed action and thrilling chase sequences, Land Rover’s LR3 accepts its mission: to protect Ethan Hunt from his enemies in Paramount Pictures’ highly anticipated action movie, “Mission: Impossible III.”


Set to hit theatres nationwide on May 5, 2006, “M:i:III” focuses on Ethan Hunt’s most personal mission yet. In one of the film’s most incredible action sequences, Hunt gets assistance from the LR3 as he makes a courageous escape from his enemies.



“We see LR3 as the perfect fit for the film because it has a very strong presence on- and off-road,” said Richard Beattie, executive vice president, Land Rover North America. “Apart from its outstanding handling and performance, the vehicle is also equipped with state-of-the-art technologies that complement the high-tech devices used in the film.”



About the LR3

Since its introduction last year, LR3’s powerful on-road performance, unparalleled off-road standards, and state-of-the-art technologies have set new industry standards. During its first model year, LR3 has earned more than 20 U.S. awards, a record amount for any SUV in its introductory year.



About “Mission: Impossible III”

Paramount Pictures presents a Cruise|Wagner production, “Mission: Impossible III.” The film is directed by J.J. Abrams and produced by Tom Cruise and Paula Wagner. The screenplay is written by Alex Kurtzman & Roberto Orci & J.J. Abrams, based on the television series created by Bruce Geller. The film stars Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan, Jonathan Rhys Meyers, Keri Russell, Maggie Q, and Laurence Fishburne. The film is rated PG-13 for intense sequences of frenetic violence and menace, disturbing images, and brief sensuality.


Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the leading global entertainment content companies, with prominent and respected brands in focused demographics.


Richard Beattie

Julian Whitehead
Executive Vice President
Land Rover North America

Brand Communications Director